To Master The Tide

twitterlinkedinmail

It started, as most catastrophic endeavours do, with an idea. Harmless enough. But nearly 3 months later, here I am—bearded, bleary eyed and neck deep in logic — wading through oceans of code like some deranged digital Poseidon.

For the past 3 months, it’s been relentless. Not a single day off. Just me, drowning in functions, gasping through foreach loops, and debating the philosophical depths of ‘if’ and ‘else’. I even dream in syntax. My subconscious now has a GitHub repo.

And then there are the features. So many tantalising ones. But if I add one more, I’ll never launch the thing. It’ll just sit there. Like a Lamborghini on bricks—shiny, but absolutely useless.

As the founder of LinkedIn, Reid Hoffman once said: “…release products early and often, even if they are imperfect and potentially embarrassing.” And I, for one, plan to lay it all out in the open. Bear bottomed, warts and all. Like unveiling a five-star hotel on opening day where the paint’s still drying and half the lifts haven’t passed inspection.

Because perfect is boring. Perfect is late. And if you wait for perfect, for every duvet to be fluffed and every mini-bar alphabetised, you’ll miss the grand opening—and someone else will already be hosting that tech company summit , in the ballroom that was meant for you.

No. I’d rather roar onto the scene, flaws flapping in the wind, and say: “Yes—it’s bold, it’s raw, and it’s mine.” No. I’d rather throw the doors open wide, hand out keycards, and say: “Yes—it’s not perfect. But it’s bold. It’s built. And it’s open for ‘select’ business.” Because the floors to innovation aren’t paved with caution. They’re filled with restaurants with over salted dinner cuisines readied to be that one perfect meal for someone soon, the potholes freshly cemented where the BT cables have just been run outside, with the ever ready nervousness, that one hopes and prays, the Internet ‘just’ doesn’t conk out.

Now, people will moan. Of course they will. “It doesn’t do this.” “It’ll never work.” “I have something that does this already.” Some will even suggest I “go back to my day job”—but jokes on them, this is the day job.

And what keeps me steady amid the wave of naysayers? Belief. In my product. In my crew. It’s not just another SaaS tool. It’s a digital sledgehammer. For a very specific kind of chaos. Not the sort that ends world hunger—but enough to make a few IT teams weep tears of gratitude.

Because let’s talk about users.

Oh, users. The gallant mischief-makers of the digital world. Some are brilliant. Most aren’t. And managing them is like trying to herd caffeinated raccoons through a revolving door.

You see, users leave doors open. Not literal doors—that would be silly. I mean digital ones. Logins. Access points. Forgotten accounts gathering dust like unloved VCRs.

And when it all goes wrong—and it always does—you get:

  • Every forgotten login, every dormant profile, every ex-employee moonlighting with admin rights— They’re all just… swinging digital doors wide open. And no one’s watching.
  • Software licenses ballooning like a finance director’s blood pressure at a free raffle
  • Compliance auditors knocking like grim reapers with clipboards
  • And teams wandering lost in a permissions labyrinth designed by Satan himself

The cost?

  • Security breaches.
  • Bloated licensing bills.
  • Compliance disasters.
  • And a reputation that drops faster than 1 bad score on a TripAdvisor review.

Which is where NAUAS Ark sails in.

Not with trumpets or ticker tape. Nor with balloons. Or with a TED Talk. But with order. Precision.

A scowling determination to make sense of the chaos.

  • It tells you who has access.
  • Why they got it.
  • When it was granted.
  • And why on Earth they still have it when they have left.

This isn’t software. This is a lifeboat. With guided setups, forensic logs, and onboarding steps tighter than an SOP.

We’re not just cleaning up accounts—we’re rebuilding accountability. From the hull up.
And now, after blood, sweat, and an ungodly number of commits… the sails are up. The crew is on deck. And now I’m so happy to announce that the NAUAS Ark Beta version is ready to chart the stormy seas of user mismanagement and with a smug grin… to Master The Tide.

Leave a Reply

Your email address will not be published. Required fields are marked *